Gretchen Phinney holds back tears as she speaks about her husband Bruce, who died of blood cancer on Christmas Day last year.

“He was very quietly a very charitable person, he would help out students,” she tells Global News, sitting in her Halifax home, with a picture of Bruce beside her.

“People say this about a lot of people, but he really would give you the shirt off his back…He loved to cook, go out on his boat, hang out with friends, drink wine, things like that.”

Bruce was an avid entrepreneur, traveller and supporter of Acadia University, his alma mater.

This Christmas, in his name, Phinney and their daughter Evan are calling on Nova Scotians to donate blood, alleviating the annual pressure faced by Canadian Blood Services every holiday season.

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