Let me tell you a secret. I had never given blood before I began working at the American Red Cross. I was like a lot of people – nobody ever asked me to give and it had NEVER crossed my mind. I just took for granted that blood was there for people who needed it.

That’s the point of the Missing Types campaign: to help people experience when something they take for granted in everyday life goes missing. Through this campaign, the letters A, B and O are disappearing from logos, signs, websites, social media and other public-facing platforms.

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